Start your engines — Mickey & Friends are back track-side “Fueling the Magic” for fans in 2026!
Building on the unforgettable debut at the Las Vegas Grand Prix in 2025, including Mickey Mouse’s show-stopping takeover of the Fountains of Bellagio, Disney and Formula 1 are continuing their multi-year “Fuel the Magic” collaboration with even more ways for fans to experience the thrill of racing through the storytelling and style of Mickey & Friends.
Beginning this March at the Australian Grand Prix and kicking into high-gear at the Chinese Grand Prix, “Fuel the Magic” waves the green flag on a season-long journey across select race weekends with original content, immersive entertainment with racing super-fans Mickey Mouse and Minnie Mouse, and new global product drops inspired by racing culture and the energy of each host city.
Disney and WEBTOON Debut an Original Racing-Inspired Series
The story doesn’t stop at the track.
Disney and WEBTOON have teamed up to create “Mickey x F1 Racing to the Top!” – an original vertical comics series debuting during the Formula 1 Australian Grand Prix. The series will run exclusively on WEBTOON’s global platform, with new episodes dropping throughout the 2026 race season in sync with each race weekend.
Designed for a new generation of fans, the series introduces fresh characters, themes, and high-stakes scenarios that blend the creativity and imagination of Mickey & Friends with the drama and teamwork of elite racing.
In this all-new adventure, Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy rally together to help a racing team in crisis, proving that friendship and collaboration are always the winning strategy.
“Fuel the Magic” Goes Full Throttle at the Chinese Grand Prix
“Fuel the Magic” kicks off at the Formula 1 Chinese Grand Prix from March 13–15, with select races throughout the season featuring Disney and Formula 1 activations.
At participating race weekends, fans can look forward to:
- “Fuel the Magic” fanzone retail pop-ups featuring new branded merchandise inspired by each host city
- Race-specific pieces and a core Disney x Formula 1 collection available at the F1 Hub and Grand Prix Plaza, as well as online at F1.com and the Amazon F1 Store (U.S. only)
- Special Disney entertainment moments, including seeing Mickey & Friends sporting their Formula 1 fandom in a stylish new way
First Look of Gentle Monster’s 2026 Circuit Collection
Fashion takes the fast lane in 2026.
Gentle Monster will introduce the 2026 Circuit Collection, a global eyewear collaboration with Disney and Formula 1 that reimagines the structural language of F1 cars through a bold, fashion-forward lens. The collection includes 8 styles made with lightweight materials for enhanced practicality, including three designs inspired by Disney’s Mickey and Friends.
The launch will also include immersive pop-up experiences in Seoul and Shanghai, where you can stay tuned to DisneyStyle to see a monumental Mickey Mouse sculpture stand alongside an F1 car, bringing the high-energy spirit of “Fuel the Magic” to life in spectacular style.
New Disney x Formula 1 Product Collabs Roll Out All Season Long
Following the debut of the first Disney x Formula 1 collection in Las Vegas last year, Disney Store will introduce additional releases, beginning with a Mickey Mouse plush in a Formula 1 uniform, launching exclusively in Australia in time for the Australian Grand Prix, with a global roll-out planned later this year.
New collaborations across apparel, accessories, collectibles, plush, and more will offer a distinct interpretation of racing culture through the lens of Mickey & Friends.
Fans can expect additional Disney x Formula 1 drops on Disney Style, so be sure to keep your eyes on the grid.
More Magic Ahead
“Fuel the Magic” reflects Disney and Formula 1’s shared vision to unite racing, entertainment, and fashion through fan-first experiences that celebrate the sport’s global cultural impact.
Whether you’re trackside or cheering from home, this season promises unforgettable moments, bold new style and stories that bring Mickey & Friends into the fast lane like never before.
For the latest updates, follow @mickeymouse and @f1 and join the conversation using #FuelTheMagic.
