Disney Experiences at
SXSW 2025
Our Story Begins
Almost 61 years ago, four iconic Disney attractions debuted at the 1964-65 New York World’s Fair. It served as the jumping off point for the cutting-edge technology we still see in Disney parks today.
We Call it Imagineering
Come along as we take you on an inside look at Walt Disney Imagineering. Inspired by how Walt took us along during the development of Disneyland, this new series brings you into the creative and design journey as we turbocharge our Disney Experiences as Disney Imagineers create these new innovative experiences for the next decade.
Episode 1: Audio-Animatronics®
First created by Disney employee, Lee Adams, our Audio-Animatronics® are one of the few ways Disney brings magic to life. Learn more about how we continue to innovate in the space today.
Episode 2: Soundscapes
Music transcends language barriers, making it a universal medium that resonates with audiences around the world. Imagineers tap this sense to add atmosphere to the environment, evoke specific emotions
