A new chapter in Disney fashion storytelling has arrived. Disney, Mattel, and renowned fashion house Viktor&Rolf have collaborated to create the Viktor&Rolf x Disney Collector Cinderella Doll. This special-edition piece blends fantasy with timeless sophistication, offering collectors a rare interpretation of the iconic Disney Princess character.
With a limited quantity available worldwide, this high-level re-imagining of a classic Cinderella doll pays a truly unique tribute to the unforgettable Disney tale.
The Viktor&Rolf x Disney Collector Cinderella Doll will be unveiled during Paris Fashion Week at the Musée des Arts Décoratifs. Inspired by an elegant tulle and embroidered gown from Viktor&Rolf’s Spring Summer 2019 Haute Couture “Fashion Statements” collection, the doll combines artistry with enchanting storytelling.
The design thoughtfully honors the legacy of the original 1950 animated film while presenting the character through a contemporary lens. This reimagining of Cinderella marks the close of her 75th anniversary celebration, which kicked off in 2025.
The doll is styled in a sculptural haute couture gown, paired with sparkling high heels and a smartphone frozen at 11:59 p.m., a subtle nod to a modern interpretation of a Princess who defines her own path.
To further celebrate this signature collaboration, a new 30-minute documentary special titled “Disney Princess: Create Your World – Viktor & Rolf and Mattel,” will premiere March 24, 2026, on Hulu and ABC Owned Television Stations’ digital and streaming platforms. The episode offers a behind-the-scenes look at the Viktor&Rolf x Disney Collector Cinderella Doll, showcasing the artistry and elegant design that defines this remarkable special-edition collectible.
Viewers will witness the creative process behind the collaboration, where design and imagination converge to produce an elevated, high-fashion collectible. This will be the third episode in the “Create Your World” series, following previous collaborations with Coperni and Pandora.
The Viktor&Rolf x Disney Collector Cinderella Doll is available for pre-sale on MattelCreations.com, Mattel’s design-driven platform celebrating the intersection of pop culture, fandom, and play, and on viktor-rolf.com beginning today, January 20.
On sale availability begins in early Spring 2026.
