As I’m shopping on DisneyStore.com or browsing the shelves at Disney Parks, I often find myself wondering how my favorite Disney characters make the magical journey from screen to doll form. From interactive playtime companions to high-fashion collectibles, Disney dolls are thoughtfully designed to capture the spirit, style, and storytelling details that fans know and love.
I’m always excited to see a new limited-edition doll hit the shelves, because they reimagine some of the most beloved Disney characters with contemporary flair and fantastical themes. Every element is carefully considered during the conceptualization and design stages, inviting dedicated collectors and casual admirers alike to appreciate the artistry of even the smallest details.
Keep coming back here for the latest on all things limited-edition Disney dolls. I’ll be updating as soon as we get first-look images, behind-the-scenes insights, and exclusive interviews with the creative teams behind these collectibles.
March 2, 2026: Disney’s Moana and Simea
From the moment audiences met Moana, her bravery, heart, and connection to her heritage made her an unforgettable Disney heroine. When her story continued in Disney’s Moana 2, audiences were introduced to her younger sister Simea, and their powerful bond is now being brought to life in a limited-edition doll set celebrating sisterhood and storytelling.
While the last doll we revealed here on the Disney Parks Blog was more of a sinister spirit, these two sweet siblings are the next characters joining the ranks of collectible dolls sold exclusively on DisneyStore.com.
This is a must-have item for dedicated collectors, since only 2,700 of these limited-edition dolls have been developed.
Design Manager, Dolls & Souvenirs J. Fuchs again provided invaluable insight into what goes on behind the scenes when developing new limited-edition dolls, and I was most curious to ask about the difference in approach when using contemporary animation style as inspiration compared to more classic characters.
“For the modern era characters, we’re able to get digital models directly from the studios, so the doll you’re seeing is made directly from what you see on screen,” said J. “It’s also much easier to learn about the influences and cultural context surrounding the characters, as we have access to the filmmakers and their references.”
It’s not surprising to learn this – the Moana and Simea dolls feel richly animated and alive, like they have stepped right off the screen.
The commitment to honoring those cultural influences that are central to Moana’s story is also evident, as there are so many beautifully intricate details and traditional components that collectors can admire on these dolls.
“Since the designs were carefully crafted by the filmmakers, we do our best to capture all the details we possibly can, at this scale,” J explained. “We used a woven fabric to recreate the tapa cloth of Moana’s skirt, with multi-colored embroidery, natural woven trims, and threads representing the grass skirt. The trim on her bodice is meant to represent the tiny feathers her people used as an embellishment, and her fabric leaf crown captures the variegated look of Ti leaves.”
Every element has been thought of here – from the elaborate costume pieces and accessories to the doll’s physical features that define this character’s identity.
J also shared that the only elements meant to look “unnatural” are the metallic gold accents on Moana’s arm and oar, since those are the magical details granted to her at the end of her epic journey. It is incredible how the choice to use different colors and materials can tell a whole story!
As an older sister myself, I always appreciate seeing the way this bond is explored onscreen, and the dynamic between Moana and Simea in Moana 2 is such a central theme of the story.
When working with characters that already have an established relationship with each other, I wondered how their respective roles as older versus younger siblings translate to the way they appear as dolls. Do the teams take into consideration elements like facial expression, body posture, and even the difference in scale?
J was able to answer all my questions, revealing that this particular set is intended to capture Moana and Simea at the end of Moana 2, once the former has returned safely from her adventures. J shared, “We wanted them side by side as if looking at the ocean, with Moana recounting her tales and Simea excited for the day she gets to have her own. We also included the little starfish Simea gives Moana inside her necklace, as a reminder that they’re always in each other’s hearts.”
The dolls come with display stands for collectors who want to recreate that moment by the sea, but they are also fully poseable, allowing fans to create their own adventures and become a part of the journey.
The Moana and Simea doll set will be available to shop on DisneyStore.com starting at 8 a.m. PST on March 12, and be sure to bookmark this page if you’re looking to stay up to date on future doll reveals.
January 26, 2026: Cruella de Vil
The newest doll coming to DisneyStore.com today (January 26) is none other than Cruella de Vil, the fearsome and fashionable villain from Disney’s 101 Dalmatians.
Cruella is instantly recognizable thanks to her black-and-white color palette with pops of rich red, devilish and dramatic energy, and couture-inspired attire.
I was eager to learn more about how this doll balances honoring iconic interpretations of the character while still creating something new for collectors, so I spoke with J. Fuchs, Design Manager, Dolls & Souvenirs. J helped to bring Cruella to life and provided some fascinating insights into the design process for this new doll.
When asked about which versions of the character most influenced the doll knowing Cruella has appeared onscreen across animation and live action, as well as throughout Disney Parks, J shared that the goal was to be rooted in the classic animated character with elements that felt more modern. “The coat, face, and overall color scheme are pure classic Cruella,” said J, “with nods to the live action film in the more modern hairstyle, mixed metal jewelry, and dramatic design of the dress.”
J and the team also knew that Cruella’s bold attitude and iconic fashion sense needed to be translated into physical details like fabric selection and silhouette. Her larger-than-life fur coat, scarlet gloves and lips, and a sleek black dress are staple elements of her look, with contemporary components such as the contrasting snake print and faux leather materials, the asymmetrical cut of her attire, and glossy pleather over-the-knee boots.
J even mentioned that the coat neckline, which has a medallion with “CDV” etched on, is detachable for multiple customizable looks.
I was most curious to ask J about the little things that fans should be most excited about when they get their hands on Cruella, knowing that the doll gives collectors an opportunity to take in all the thoughtful details and intricacies up close.
“The fun for her is definitely in all the detailed jewelry and unusual fabrics. It’s not often I get to work with different textures like this – from the fuzziest to the sleekest we can find, to the ultra-shimmer fun of the coat lining, so that was the most exciting part of her outfit for me,” J explained. “The soft matte, snake-y suede on her dress is probably my all-time favorite material I’ve gotten to incorporate in an outfit!”
The Cruella doll is available to shop on DisneyStore.com. And keep your eyes right here on the Disney Parks Blog for future doll reveals!
