Celebrating the Wonder of Disney Princess

Celebrating the Wonder of Disney Princess blog header

Hear ye, hear ye! Calling all fans of Disney Princess characters! We are officially taking over the month of August to spotlight this iconic brand and its beloved characters. And that’s not all! The month-long festivities will lead up to the return of World Princess Week, a celebration of the beloved storytelling of Disney Princess.

Throughout the month, fans can expect to find new product launches, collaborations and experiences. Let’s take a look at the amazing lineup of what’s coming!

From new brick castles and treehouses to a brand new special on Disney+, the LEGO Group and Disney are ready to immerse fans in the world of Disney Princess like never before. Premiering today exclusively on the Disney YouTube handle is the latest episode of the Making Wonder series, where hosts Nicole and Mari use LEGO Bricks to build a one-of-a-kind Disney Castle with the help of Youth Leaders from Girl Up, a girl-centered leadership development initiative established by the United Nations Foundation, focusing on equity for girls and women.

Fans will also see LEGO Ultimate Adventure Castle come to life in the upcoming “LEGO Disney Princess: The Castle Quest” special, coming to Disney+. The special features Tiana, Moana, Snow White, Rapunzel, and Ariel and their unexpected adventure to a mysterious castle, where they discover Gaston has hatched an evil plan to take over their kingdoms. The Princess characters must work together to solve challenges hidden deep within the castle walls and try to save their kingdoms from Gaston. Will bravery, quick thinking, and teamwork prevail? Find out when the special debuts only on Disney+ on August 18!  

For those looking for more Disney LEGO products, The Enchanted Treehouse features 13 iconic Disney characters (including some Disney Princess characters) and a detail-filled tree house offering kids endless role-play fun. Other options available include the Princess Enchanted Journey, perfect for kids aged 6 and up with a passion for exploration; and Aurora’s Castle, which offers a learn-to-build experience with beloved characters and is perfect for younger kids. Both are available on shopDisney! You can also check out Cinderella and Prince Charming’s Castle offers three levels of castle-building and multiple animal figures to encourage kids’ open-ended play.

Disney and Calm are bringing the inspirational stories of the Disney Princess characters to families with new mindfulness and sleep content, available exclusively on Calm. The robust new series of content is designed to help kids and their parents head into the new school year with confidence, encourage enjoyment and rest at bedtime, and help make mindfulness a priority for families. Parents will find sleep stories, meditations, and soundscapes featuring Disney Princess characters such as Moana, Rapunzel, Tiana, Jasmine, Ariel, Cinderella and more.

Now, let’s dive into all the magical new toys that young Disney Princess fans can expect to find this month. On August 15, Mattel will release the ultimate Disney Princess doll house- the Disney Princess Magical Adventures Castle! Standing four feet tall and featuring magical lights and sounds, the castle includes ten play areas, each inspired by a Disney Princess character. Kids (and kids at heart) will love discovering all three levels of play, with a slide and pool, and over 25 furniture and accessories.

Disney fans will also be excited to discover the Disney Princess Story Stackers, which are castle playsets and doll houses on an extremely cute and charming small scale. Perfect for on-the-go adventures! The best part is you can stack the castles on top of each other to expand your play kingdoms. You can find Story Stacker playsets for Ariel and Belle at select retailers this August. Another great find to be on the lookout for this month is the Disney Princess Royal Color Reveal Assortment where kids can start the fun with a mystery Princess small doll covered in Color Reveal coating, then fill the tube with water to reveal the Princess character in her signature look!

Next on our list is the Disney Princess Style Collection Fresh Prep Gourmet Kitchen from JAKKS Pacific, launching this fall. With five interactive sound effects and light appliances, real “steam” feature, 35+ accessories and a Majestic Meal Kit, this set really takes play cooking to a whole new level. Other great JAKKS products launching this month include the Disney Princess Ultimate Princess Castle Musical Jewelry Box, designed after Cinderella’s iconic castle, and new Disney Princess Role Play Dresses, which have been refreshed with a beautiful new platinum holofoil print skirt to commemorate Disney’s 100th Anniversary celebration. Look for matching Disney Princess dress-up accessories to complete your Disney Princess-inspired look!

But it wouldn’t be a Disney Princess celebration without fashion! Iconic dresses and Disney Princess styles come to life in the new Dress Up and Dream Collection from Janie and Jack, launching on August 14. The line has a dress for every dreamer and every adventurer, featuring apparel and accessories for kids, inspired by Disney’s Aurora, Cinderella, Belle, Tiana and Rapunzel.

There are plenty of new options to get cozy at nighttime from shopDisney. The Disney Princess Nightgown for Girls and the Rapunzel Nightgown are two great options. The attention to detail and magical prints will have little ones dreaming of amazing adventures with their favorite Disney Princess characters. Kids can bring their favorite stories to life through imaginative play with the new Disney Story Dolls, available today on shopDisney and at select shopping destinations at Disney Parks. The dolls feature an additional outfit, various accessories and are wrapped in packaging that can also be used as a coloring and activity sheet.

The Mattel Creations’ Royal Radiance Doll collection, a new line of collector dolls launching this August, features newly reimagined looks. First up is Disney’s Belle, in her sparkling yellow gown decorated with elegant charmeuse rosettes and tear-shaped gems. Disney’s Jasmine and Aurora will follow in this series later this year! Fans can also commemorate Disney 100 Years of Wonder with Mattel’s special collector-edition Tiana and Cinderella dolls, available this fall.

Also, Disney and Mattel’s premium doll brand American Girl have come together for the first time to create a legendary, limited-edition series of three, enchanting Disney Princess dolls as part of the American Girl Collector Series. The 18-inch dolls—representing beloved Disney Princess characters Belle, Jasmine, and Rapunzel—come dressed in their exquisitely-detailed signature outfits embellished from crown to gown in more than 100 Swarovski crystals, and are available on americangirl.com while supplies last.

For those of you looking for special little ways to celebrate their favorite Disney Princess characters, we have a few suggestions. CORKCICLE just dropped their latest Disney collaboration, a special limited-edition Disney100 Prismatic Drinkware line featuring heritage sketches created especially for the occasion. New designs include Disney’s Tiana, Mulan and Snow White. Perfect to keep you hydrated on the go with a touch of Disney. Fans of Loungefly will be excited to hear about their new Disney’s Sleeping Beauty Collection. The line includes a mini backpack, wristlet and pin featuring Disney’s Aurora, Prince Phillip and glimpses of the Mistress of All Evil herself, Maleficent. And of course, no Disney Princess collection would be complete without a signature Funko POP! Check out the Disney100 exclusive Tiana Diamond Glitter POP! or the Cinderella Diamond Glitter POP!

If you’re ready to add a touch of Disney Princess to your beauty routine, then you can’t miss MAD Beauty’s latest launch – the Disney Princess Pure Collection, featuring Disney’s Tiana, Ariel, Jasmine, Belle and Cinderella. Get pampered in style with a range of beautiful bubble soaks, fragrance sticks, body puffs, headbands and sheet masks, all inspired by your favorite Disney Princess characters.

Fans and gamers will be delighted by several new in-game Princess character offerings! Disney Dreamlight Valley welcomes Belle to the Valley, where players can explore the all-new “Beauty and the Beast” realm in the next free content update this September. Disney’s Jasmine is another character addition that will bring a royal racing style to Disney Speedstorm, as a break-out new Racer, coming soon! Disney’s Ariel, Snow White, Belle, and Jasmine also join Minecraft Disney Worlds of Adventure, releasing later this month. Lastly, fans can play the Courage and Kindness Token Quest in Disney Emoji Blitz all month long for your chance to collect the new Platinum Tiana Emoji and other rare Disney Princess Emojis!

If you have a passion for adventure, you can take a trip to the many lands of Disney Princess characters with new offerings from Disney Publishing Worldwide. “A Twisted Tale Anthology, available for pre-order now and edited by New York Times best-selling author, Elizabeth Lim, features sixteen short stories with new twists on fan-favorite Disney films. Also available to pre-order now, “The Queen’s Council: Realm of Wonders” is a sweeping YA fantasy series where Disney’s Princess characters grow up—and learn to rule—guided by the magical Queen’s Council. “A Disney Princess Journey Through History” is perfect for younger fans. Starring Moana, Cinderella, Mulan, Jasmine, Merida, Tiana, Rapunzel, Aurora, and more, this deluxe hardcover picture book takes young readers around the world and back to experience the true historical times that inspired the worlds of Disney Princess characters.

Inspired by 100 years of Disney, shopDisney is celebrating the magical storytelling of Disney Princess! Enter the shopDisney Magic of Disney Princess Sweepstakes for a chance to win a Disney Cruise Line vacation aboard the Disney Wish and five Disney Story Dolls from shopDisney*.

Meet Ariel from the Live-Action Film at Walt Disney World Resort

Immerse yourself in the Wonder of Princess at Walt Disney World Resort. Ariel (from the live-action film) is making guests part of her world at Disney’s Hollywood Studios. You can also stay in her animated story at Disney’s Art of Animation or Disney’s Caribbean Beach Resort with unique The Little Mermaid-themed rooms or say hello with a meet and greet at Magic Kingdom Park. No matter where you meet, Ariel is sure to inspire you with curiosity, kindness, courage, and adventurous spirit!

Celebrate the Courage, Kindness and Poise of Disney Princess Characters Across Disneyland Resort

Throughout Disneyland Resort, you can find tributes to the remarkable tales of Disney Princess characters in attractions, dining and even entertainment. Spot Moana, Cinderella, Tiana and Aurora in the “Magic Happens” parade in Disneyland park, as they celebrate magical moments in their stories — like when a kiss turned Tiana and Naveen back into humans and when Cinderella’s pumpkin began to transform into an ornate coach. In “World of Color – ONE” in Disney California Adventure park, vivid projections bring Pocahontas, Mulan and Moana to life across vast water screens. Each Disney Princess character shares her unique story, illustrating how one courageous action can cause a ripple, which grows into a wave of change. Also, be sure to keep a watchful eye while you explore the parks as you may stumble upon a royal encounter, or check the Disneyland app to learn where you can find some of your favorite princesses.

Sleeping Beauty Castle and Other Enchanting Experiences at Disneyland Paris

In the heart of Disneyland Park there’s an enchanted world where the stories of your favorite Disney Princess characters come to life. Start with the iconic Sleeping Beauty Castle, a 167-foot truly fairytale castle, boasting soaring spires, ornate turrets, regal royal-blue rooftops and surrounded by square trees like the ones seen in the beloved animated classic. Inside you may enjoy a retelling of this famous fairytale through lavishly illustrated books, rich tapestries and truly majestic stained-glass windows inspired by real French castles and historic monuments. If your heart is set on royal encounters, you can capture a picture-perfect moment with a Disney Princess character at Princess Pavilion, or feast in the company of royalty over fine cuisine at L’Auberge de Cendrillon.

Castle of Magical Dreams at Hong Kong Disneyland Resort

Inspired by 13 stories of beloved Disney Princess characters, including Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, and Moana, the Castle of Magical Dreams stands proudly as the centerpiece of Hong Kong Disneyland and as a symbol of courage, hope and possibility. This majestic building embraces the unique characteristics of different Disney Princess characters through its interpretation of color, icons, symbols, patterns and cultural features, while celebrating a sense of diversity and inclusion. It also serves as a stunning tribute to the courage of the Disney heroines who dare to dream big, celebrating the pursuits of their dreams.

Enchanted Tale of Beauty and the Beast at Tokyo Disney Resort

Step into the magical attraction, Enchanted Tale of Beauty and the Beast, at Tokyo Disney Resort. Aboard enchanted cups, travel through various scenes of Walt Disney Animation Studios film, “Beauty and the Beast” and find out if Belle and Beast can break the spell before the last petal of the rose falls.

Meet Royalty at Storybook Court at Shanghai Disney Resort

At Shanghai Disneyland, you can also meet some of your favorite Disney Princess characters in Storybook Court.

Join Moana for Adventure at Aulani, a Disney Resort & Spa 

If you follow the line where the sky meets the sea, you may find yourself alongside Moana at Aulani, a Disney Resort & Spa in Ko Olina, Hawai’i. In addition to being able to meet our favorite wayfinder during select times at the resort, little ones can join her at Aunty’s Beach House for “Kakamora Chaos with Moana.” During this experience, Moana teaches her new friends children’s games including the Kakamora Relay – an exciting game from her home island of Motunui. Advanced reservations are highly recommended for this fun-filled activity.  

And if there’s one other thing Moana has besides a taste for adventure, it is style! Guests ages 3 to 10 can transform into Moana at Painted Sky: HI Style Studio. With a fashionable, island-inspired costume and the power of pixie dust, your little one won’t be able to resist belting out “I Am Moana” once their makeover is complete!

Join the celebration of the Wonder of Disney Princess this August, and use #WorldPrincessWeek, #BacktoSchoolwithConfidence, and #SharetheWonder to join the conversation. Fans can also visit princess.disney.com for more information on all things Disney Princess.

*NO PURCHASE NECESSARY. Enter the Sweepstakes between 8/1/23 at 12:00 PM (noon) ET and 8/31/23 at 11:59 PM ET. Open to legal residents of the 50 U.S./D.C.; 18+. Limit 1 entry per person per day. See http://magicofdisneyprincess.shopdisneysweepstakes.com/rules for full details on how to enter, eligibility requirements, odds of winning, prize descriptions and limitations. Void where prohibited. Sponsor: Disney Shopping, Inc., 1101 Flower Street, Glendale, California 91201.