It may only be August, but my sights are already set on the holiday season and all of the special moments that come with it – especially shopping. And what better way to get everyone into the same spirit than with the release of this year’s Disney and Macy’s collection?
New York City has been the iconic backdrop of the Macy’s Thanksgiving Day Parade since the first one in 1924, and this collection again takes inspiration from the Big Apple when it comes to the design elements. But instead of focusing on city symbols, the artwork is a large-scale love letter to Disney’s history with Macy’s, and leverages character balloons from Parades past, including the brand-new Disney balloon announced today.
The 2026 Parade is extra special, not only with the debut of a new Sorcerer’s Apprentice Mickey balloon, but because it is the 100th march. This collection beautifully captures the evolution of Disney characters through the eras, with every design packed full of nostalgic nods and commemorative charm that brings a century of Macy’s memories to life.
Across the assortment, you’ll find apparel, accessories, and collectibles from beloved brands like Citizen, Crocs, Hallmark, Loungefly, and Swarovski. Select items are now available on macys.com, and the full collection is set to launch in select Macy’s stores nationwide later this fall.
August 13, 2026: Kicking off the Disney and Macy’s Collection with Sorcerer’s Apprentice Mickey
Before he takes to the skies with a new look on Thanksgiving Day, the new Sorcerer’s Apprentice Mickey balloon is making his magical merchandise debut, and I couldn’t be more excited to see this character appear across items like collectibles and cozy pajamas.
My personal favorite piece is the Disney and Macy’s Sorcerer’s Apprentice Mickey Sweatshirt, which showcases a heartwarming history of Mickey Mouse through the decades. From his debut in 1934 to his newest adventure as Sorcerer’s Apprentice Mickey in the 2026 parade, this artwork is an astonishing snapshot of his soaring story. The gray base color gives the sweatshirt an almost retro feel, with bright pops of red, blue, and yellow throughout the design.
And you can even get a matching ear headband to complete the look, showing a sweet side-by-side comparison of Mickey Mouse’s presence in the parade over the years!
This black Adult Sweatshirt is a subtle way of showing off your excitement for Sorcerer’s Apprentice Mickey’s Parade debut. Tucked in the top corner, the shiny gold Macy’s 100th Parade logo accompanies the character artwork, with some small sparkles.
There’s also a Toddler and Little Kids T-shirt (which coordinates with the adult version) calling your little one’s name!
The Satin Sleep Sets for men and women are a dreamy dark color that brings Sorcerer’s Apprentice Mickey’s spellbinding spirit to this sleepy set. You can see the character printed across the fabric or nestled on the front pocket, depending on which style you select. And the silky texture is sure to help you sleep extra tight, maybe even with visions of dancing broomsticks and a special star-studded hat.
For the tiniest tots on your shopping list, the Toddler and Little Kids Set Sleep Set puts the new Sorcerer’s Apprentice Mickey balloon front and center, with a matching top and bottoms that will send your little ones directly off to dreamland.
And the final finishing touch? The Toddler and Little Kids Plush Robe, which comes in a lovely light blue color with the same Sorcerer’s Apprentice Mickey balloon artwork, and even some magical Mickey Mouse ears attached to the hood.
The fun doesn’t have to stop at nighttime, and these pajamas will keep the Parade party going for the whole gang!
The first pair of Mickey Mouse ear headbands that we can reveal from this assortment is the Sorcerer’s Apprentice Mickey Ear Headband, a treat for those wanting to really lean into that enchanting aesthetic, with sparkling stars, the breathtaking new balloon, and iconic blue hat positioned in the center.
And now let’s talk about one of my favorite things – bags! If you love a Loungefly Mini Backpack, you’ll be pleased to have multiple characters to pick from, including Sorcerer’s Apprentice Mickey. You can also get a mini backpack bag charm to attach – the dream if you can’t decide on only one character to represent, so stay tuned for the full collection.
Thanksgiving is a time to stop and appreciate the things that bring us together and spark joy, and writing those things down is a great way to be extra mindful. Keep your gratitude top of mind with the majestic velvet Sorcerer’s Apprentice Mickey Journal, a commemorative collectible that has the Macy’s 100th Parade logo on the spine.
For the extra imaginative little ones, the Sorcerer’s Apprentice Mickey Kids Dress Up Set, Kids Play Tent, or Fantasma Magic Set will have them feeling just like this magical (and mischievous) mouse.
The Macy’s Thanksgiving Day Parade has been a sacred, sentimental tradition in my household for my entire life, and I know the same can be said for many others who grew up watching the festivities on TV (or even live in the streets of NYC). Now, fans can honor the Parade’s milestone anniversary with a collection inspired by the characters that have truly helped make the event so memorable across generations, while looking to the future.
Keep checking back here on Disney Parks Blog as we prepare to reveal the rest of the product assortment (I promise it’s worth the wait) in addition to more holiday product announcements over the next few months.
And if you’re in Anaheim for D23 Day at Disneyland Resort, be sure to stop by the Downtown Disney District for one day only to see the new Sorcerer’s Apprentice Mickey balloon inflated for the first time, and even experience a dazzling display of select items from the Disney and Macy’s collection.
