Celebrate World Princess Week with New Products and Experiences 

Today marks the start of World Princess Week and there is so much to celebrate this year! From new products to new content, pop-up experiences, and more – you won’t want to miss out on this regal celebration.  

Last year, Disney kicked off the Disney Princess “Create Your World” campaign, encouraging fans to embrace their inner princess to create the world they envision. This year, the celebration continues as we spotlight Disney Princess animal sidekicks and the fun and adventure they bring to each Disney Princess story. 

Premiering today on Disney+, LEGO Disney Princess: Villains Unite is an all-new animated special that Disney Princess fans will love! After Ariel, Moana, Tiana, Rapunzel, and Snow White thwart Gaston’s plan to take over all the kingdoms, he calls upon Ursula, Jafar, and the Evil Queen to help take the Princesses down once and for all. Soon the Princesses learn about Gaston’s scheme and recruit a few friends of their own with the help of Magic Mirror – Aurora, Belle, and Cinderella! Together, they team up in an ultimate showdown of good versus evil. 

And speaking of LEGO bricks, Disney Princess and LEGO fans can celebrate World Princess Week by visiting The LEGO Store Disney Springs and LEGO Store Downtown Disney District on August 25-31 for some special in-store surprises, including limited Princess-inspired giveaways and a complimentary Disney Princess gift with purchase, available on Disney LEGO purchases of $40 or more, while supplies last.  

Now, let’s talk about all the merch! We’ve got treasures and trinkets aplenty to help you keep the Princess magic going this World Princess Week and beyond – so let’s dive in! 

Adventure awaits with these Disney Princess playsets from Mattel and the LEGO Group, featuring some of our favorite animal pals. The Disney Princess Pet Palace playset from Mattel features seven Princess-inspired play areas and three animal friends – Perla from Disney’s Cinderella, Max from Disney’s The Little Mermaid, and Pascal from Disney’s Tangled.

Play happily ever after with this LEGO Princess Castle & Royal Pets set, also available on DisneyStore.com. Ariel, Rapunzel and Mulan are among the five royal minifigures included along with their animal friends Flounder, Pascal and the first ever Mushu character. There are plenty of accessories and functions, including a launching bow, waterfall tunnel, plus removable furniture, to inspire lots of fairytale fun. 

Dress up as your favorite Princess character with the new Majestic Dresses from Jakks Pacific featuring adorable sidekick plushies. The new Ariel and Rapunzel Majestic Dresses come with sidekick friends Flounder or Pascal – attach them to your shoulder and take them on an exciting adventure or take them off for playtime! 

Speaking of adorable plushie friends, the Disney Store Exclusive Disney Princess Squishmallows Plus Box Set is full of Princess pals and their sidekicks, including four characters that are brand new to the world of Squishmallow like Pocahontas, Meeko, Mulan, and Mushu, as well as Rapunzel and a brand-new colorway for Pascal.

Or, if you’re looking to take your plushie sidekick on an adventure, the Pascal and Pua Disney Mini Mix-Its Plush, available on DisneyStore.com and at Disney Parks, are the perfect companions. Just attach them to any of your favorite accessories, and you’re ready to go! 

Turn your favorite story into something you can wear everyday with the new Disney Princess-inspired bracelets from Little Words Project. Featuring inspirational Princess-inspired phrases like “Be Kind,” “Follow Your Heart,” and “Watch Me Soar,” these bracelets are perfect for every little princess, big dreamer and fearless doer. Pair your Princess-inspired bracelet with its sidekick match for the perfect Princess stack! 

A style fit for a Princess, the Disney | Kendra Scott Elisa Princess Gold Short Pendant Necklace features a sparkling crown accent and a unique Princess-inspired trait on the back. The Princess Crown Gold Short Pendant Necklace also features a crown pendant with sparkling accents and a freshwater cultured pearl drop – because every princess needs her crown. Pair them together for the ultimate princess combo!

Also, bring princess energy to your everyday with the new Disney Princess rings from Pandora. Now available in gold, these Tiana, Jasmine, Rapunzel, and Belle inspired rings are sure to add an enchanting touch to your look. 

Whether you’re dressing for your everyday adventures or getting ready for the ball, these Disney Princess-inspired looks are the perfect addition to your wardrobe! The Disney Store Exclusive Cinderella and Rapunzel Pullover Sweatshirt by Cakeworthy that just launched today is comfy and cute, featuring Rapunzel and Cinderella on the front as they playfully interact with their animal friends.

The Cinderella The Clock Strikes Midnight Blue Swing Dress from Unique Vintage is crafted in a heart stopping blue tulle with Cinderella’s clock at midnight printed throughout, a dress fit for a royal ball! No glass slippers required. 

If you love to collect books like Belle, this Ultimate Princess Boxed Set of 12 Little Golden Books is the perfect addition to your library! This collector’s edition boxed set contains 12 cherished tales like Walt Disney’s Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Aladdin, Mulan, The Princess and the Frog, Tangled, Moana, and more. 

No matter how you choose to celebrate this World Princess Week, remember to embrace your inner Princess magic and create the world that you want to see.